mumm
“Mumm is a platform that connects home cooks with those craving fresh well balanced meals and catering” The one year old startup has been growing very fast needed an urgent rebranding. We first came up with a new slogan that can carry the brand for years to come. A core for the platform that can reflect its values: “Homemade Pride”. And with that, we took on the logo. The old logo was a bit forgettable in terms of overused colors and a limiting icon. We took the element we liked, which was the typography of the logo, and we created the following handmade illustrations that would reflect the DIY nature of the brand, Combining it with bold strokes of color to contrast for a more modern hip look. Copy Writer: Sarrah Abdelrahman Art Director: Sarah Mossallam