The Kairo Digital Experience.

KAIRO, the independent advertising agency was launching its new digital arm, in a market saturated with hundreds of companies, ranging from shops that fill Facebook pages with posts aiming to monetize through dodgy digital media commissions, to companies pushing mediocre content down fans throats. Known for creating medial neutral ideas with a very high strike rate of becoming viral, KAIRO introduced its digital arm to the market by creating a piece of content that conveys our approach to digital, explaining how ideas can start from anywhere and not just social media. The idea is a simple analogy designed as a tangible tool to explain how “KAIRO’s Digital Experience” works, and how great ideas are the epicenter of all success. We printed 10 of KAIRO’s Digital DM kits and presented to 10 potential clients, resulting in 8 new business wins, and very positive word of mouth, creating interest in KAIRO for and beyond digital work from 12 new potential businesses. More KAIRO digital kits are in print, as the demand is getting higher. Creative Director: Hesham El Labban Copywriter: Sarrah Abdelrahman Illustrator: Sarah Mossallam