upfuse

Upfuse is an Egypt based Sustainable fashion brand that specializes in up-cycling plastic bags and turning them into statement fashion pieces, their products cover bags, stationary and several custom pieces including apparel the goal here was to match the new platform the brand will be communicating with with the tagline "for a Native living" matching the concept of natives, the brand concept is based on the people of Upfuse, the Upfuse natives shop the collection at www.up-fuse.com

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